Mobile App Development

OS compatibility is handled as part of post-release support, so the app is updated when new iOS or Android versions change how things behave. Mobile platforms update yearly and can deprecate APIs or alter interface rules, which is why an app needs maintenance in a way a finished website often does not. Updates and the resulting store submissions are covered in the same support work, alongside monitoring and optimisation after launch.

We make that call during the Plan stage and work to a simple rule: cross-platform where it saves time, native where it matters. If the app is mostly screens, forms and data coming from an API, one shared codebase covers both platforms without paying to build the same thing twice. Where the app leans on platform behaviour or has to feel exactly right in the hand, we build natively so the interface feels correct on each platform rather than approximately correct on both. We work in all three modes, so the recommendation comes from what your app has to do, not from the one approach we would rather write.

Yes, we can scope a first release to a single platform and treat the second one as a later phase, because scope is agreed up front so you know exactly what is being delivered and what is not. The important part is telling us early: if a second platform is likely, we set the architecture and roadmap during Plan so the backend, APIs and data layer are shared groundwork rather than something rebuilt from scratch for the next platform. Bring the question to the Discover conversation with whatever you know about which platform your customers or staff actually use, and we will shape the phasing around that.

We handle it, because app store submission and release management is part of what is included in a Retweaker mobile project. Store review is a stage in its own right rather than a formality at the end, so we prepare and submit the release, respond to whatever the reviewers come back with, and see the app through to being live rather than handing you a finished build and leaving the store side to you. The same applies after launch: updates and store submissions stay part of the support we provide once the app is out, so later releases go out the same way the first one did.